3 Key AI Pieces For Copywriting

AI Isn’t the Future. It’s the Now.

We’ve moved past the question of whether AI is coming for copywriters. It’s already here—and being used daily by copy pros at every level. The real question now: How do you actually make it work for you?

Whether you’re a seasoned freelancer or a business owner writing your own copy, using AI effectively comes down to three things:

Mindset. Skill Set. Tool Set.

Let’s break them down.

1. MINDSET: AI Is Your Assistant, Not Your Replacement

AI is powerful. But it’s not a magical genie. It won’t read your mind. It won’t make strategic decisions for you. If you expect it to think like you do—without giving it clear inputs—you’re in for frustration.

Treat AI Like a Junior Copywriter

Jason Parker coined it perfectly: AI is your copy cub. It needs:

• Clear instructions

• Specific tone and style

• Examples of what to do (and not to do)

• Multiple revisions

Think of it this way: If you don’t understand your market, AI won’t either. It’s your job to feed it quality information. Then, and only then, it can be your research assistant, brainstorming partner, or first-draft machine.

Don’t Assume AI Gets It

You have to tell it:

• What to write

• What to avoid

• Who your audience is

• What voice to use

• What your goals are

If you're vague, you'll get bland, robotic output. Be precise and it becomes a power tool.

Set the Priorities Yourself

AI doesn’t know what matters. It can pull facts and patterns—but it doesn’t know which ones you care about. That’s your job. It’s also your job to fact-check everything. AI can and will fabricate stats or blend unrelated ideas.

TL;DR: AI knows everything, so it knows nothing—until you guide it.

2. SKILL SET: How to Prompt Like a Pro

Good prompts are like good briefs. Most bad AI output comes from lazy inputs.

Write Prompts Like Recipes

A good prompt tells the AI:

• What you want

• How you want it

• What to skip

• Tone to write in

• Rules to follow

Examples:

Bad prompt:

Good prompt:

Ask AI How to Improve

If the result sucks, don’t guess—ask AI what it needs:

• “What information would help you improve this copy?”

• “What details am I missing for this to work better?”

Sometimes it needs:

• A customer persona

• A few product features

• Tone guidelines

• More context

Give it what it asks for—and the results usually level up fast.

Learn to Edit the Output

Bad outputs aren’t the end. Think like a coach:

• "Too vague—give me a specific example."

• "Good start—amp up the emotion."

• "Tone it down 10%. Replace clichés."

Treat it like a conversation. Nudge it. Tweak it. Train it. That’s the game.

TL;DR: Prompt well. Ask what’s missing. Fix what comes out.

3. TOOL SET: Your AI Stack

Poe.com

Why it rocks:

• Switch between ChatGPT, Claude, Gemini, and others

• Create custom bots

• Store prompt templates

• $20/mo flat rate with massive usage limits

Use Poe for:

• Copywriting bots

• Prompt chains

• Multi-model testing

ChatGPT vs Claude

ChatGPT = Wildly creative, great for brainstorming
Claude = More human, smoother for writing copy

Many pros subscribe to both—and bounce between them depending on the task.

Perplexity.ai

Best tool for research. It:

• Cites sources

• Gives real-time data

• Summarizes fast

• Helps with market research and competitor analysis

Use it to:

• Validate claims

• Speed up research

• Check trends and stats

AI won’t replace great copywriters. But it has shifted the copywriters role from 'bricklayer' to 'architect'.

If you want to lay bricks forever then, you will probably be replaced.

But the future is extremely bright for anyone who those who:

Learn the mindset. Sharpen the skill set. Build the right tool set.